Why Jaan Capital is Different from Other Buyers

When you’re thinking about selling your business, the decision of who buys it is just as important as how much they offer. The right buyer doesn’t just offer a good price, they offer the future you want for your team, your culture, and your legacy.

Here’s how Jaan Capital, the operator-led acquisition firm I founded, stands apart from traditional search funds, Private Equity (PE), and Strategic buyers:

Jaan Capital: An Operator-Led, Founder-Friendly Approach

Jaan Capital isn’t run by financial engineers or a first-time CEO.

As a former CEO, I know what it means to be responsible for the team, the product, and the customers. My success is directly tied to the long-term performance of the business, just like yours has been.

Jaan vs. Traditional Search Funds

Most search funds are led by individuals seeking their first opportunity to run a company. While many are smart, they may lack real-world operating experience.

That can lead to avoidable (but recoverable) missteps.

I’ve already been through that learning curve. I’ve had to lead teams, deal with churn, make hard hiring decisions, and navigate unpredictable moments. That experience helps me move faster and more effectively, with less disruption.

Jaan vs. Private Equity (PE)

PE buyers often rely heavily on debt to generate returns. That pressure can lead to cost-cutting, layoffs, or restructuring, sometimes at the expense of what’s best for the team or product.

Worse, decisions are sometimes influenced by what’s happening across their entire portfolio, not your company.

I use debt only to the extent that it supports growth, not to drive returns. I’m focused on operating one company, not a portfolio.

Jaan vs. Strategic Buyers

Strategic buyers may offer the highest upfront price, but usually to absorb your business into their platform.

That often means:

• Layoffs

• Product sunset

• Cultural overhaul

• Founder exits quickly

I’m not trying to fold your company into something else. I want to continue what you built, grow it responsibly, and keep your team and product intact.

You’ll have a say in your involvement post-sale, whether as a board member, new role, or not at all.

Why Jaan Capital is the Right Fit

If you’re selling your business, ask yourself:

• Will the buyer invest in growth or extract value?

• Will your team and product still thrive?

• Will you have a say In what comes next?

With Jaan Capital, you get operational experience, a growth-first mindset, and flexibility in your post-sale role. This isn’t financial engineering; it’s a long-term commitment to what you’ve built.

If you’re starting to think about your next chapter and want to work with someone who’s been in your shoes and will be the one leading your company forward, I’d be happy to talk.

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